Sometimes you just need some extra Convincing Power to get your prospects aboard. Want to learn how? At the moment I am working on the new "Convincing Power" course to learn how to speed-up the process and lower the Customer Acquisition Costs (CAC) Drop a comment or message if you are… >> lees verder >>

In conversation with an entrepreneur of a webshop with sustainable products, the question was: What do you put first on your webshop homepage? An important question, because in terms of attention value, only one element on the page can require the most attention.How can you choose your positioning… >> lees verder >>

Experts in your company are brilliant in their field and enjoy solving challenging problems, but they lack what you need: to understand customer value and tailor communication accordingly.That is why, as the CEO or (co-)owner of your great company, you end up putting together a text for a… >> lees verder >>

Over the years, professionals become better at their craft. The executive Directors, CEO and other executives are also becoming more experienced in what they do. This is achieved by developing habits and being curious about getting better, gaining more knowledge and more effectiveness in execution… >> lees verder >>

Today I saw a new publication on LinkedIn of a Marketing & Brand Design book that initially seems nice: If you combine marketing and brand design and make a good mix in terms of effort, then you are doing well as far as I am concerned. So it's great that the world is once again richer in a… >> lees verder >>

Make your added customer value more visible to transfer the customer value so that A-customers and stakeholders become more enthusiastic.With a higher added customer value, you can increase profits or become (more) profitable or serve a higher segment: you also turn the most satisfying customer… >> lees verder >>