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Pure craftsmanship and high quality are great, but your competitors are cheaper >>
"I still hear the operations manager saying: 'For years, we’ve been producing at high quality and have been extremely busy. So everything is going great!'" Wilco tells me. "And a week later, I hear that production has halted for half a day because there are no orders."
"Then the operations manager asks me if there are any orders sitting on the shelf," says Wilco, with a look of disbelief. "This is exactly what the operations managers are missing: thinking ahead and acting to make sure there’s no sand in the gears."
It melts in the mouth >>
MasterChef cooks develop into fascinating characters.
Your products should too. Give them depth that touches customers emotionally and strengthens your market position.