WarmCO2 - Strong Brandpromise

Concrete and measurable promises that remove the barriers to purchase

Why a new brand promise?

Customers convert faster
Greater competitive differentiation

New Brand Promise

Leader in high-grade residual heat and residual CO2

Supporting promises:

Growers save up to 90 percent on natural gas consumption. This puts them ahead of future environmental requirements.
The heat is always available and independent of energy market prices

Previous Brand Promise

Green certainty

Previous supporting promises:

Green energy
Security of supply
Story about how wonderful the business concept is and how complex it was to realise

The Problem

The green energy angle is not what a customer is primarily looking for. "Green certainty" is far too vague, not backed by figures, and lacks persuasive power.

The Solution

During the workshop we explored what makes WarmCO2 different from others. And what truly convinces the customer? What hard promise can you deliver on, and what guarantee (for example financial compensation) do you offer the customer?

The Result

A powerful new tagline/slogan and measurable promises. There is clarity on what to focus the communication on. The tagline has been rolled out everywhere: website, LinkedIn, etc.

Interested in a strong brand promise?
Send a message or call +31 23 540 61 80.

Download the leaflet