Identity

Zeeland Seaports (now North Sea Port) was in a turbulent phase of its existence. It needed to operate more commercially, and a merger was in the works. 

"How can we, as a communications department, be prepared for the upcoming situation and support the organization by developing a leading direction, ensuring that we can quickly develop a smart new website in any scenario?"

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Software for Chemistry & Materials (SCM) was using many different images of chemical models interchangeably, creating a cluttered impression. 

We developed a powerful vector illustration of an Au atom with a nanotube that scales seamlessly across all media, from website to a 4x3 metre trade show banner in the USA. 

The result: a cohesive, spatial image that became the cornerstone of SCM's corporate identity.

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Object+, a software company for pre- and post-trade clearing solutions, needed a major visual upgrade to make a strong impression at FIA exchanges in the UK and US. 

We developed a new logo reflecting the software's flexibility, extended it into a full corporate identity, and created a striking backlit trade show display with a distinctive Dutch Rembrandt touch, that turned heads at the booth in Chicago.

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"I still hear the operations manager saying: 'For years, we’ve been producing at high quality and have been extremely busy. So everything is going great!'" Wilco tells me. "And a week later, I hear that production has halted for half a day because there are no orders."

"Then the operations manager asks me if there are any orders sitting on the shelf," says Wilco, with a look of disbelief. "This is exactly what the operations managers are missing: thinking ahead and acting to make sure there’s no sand in the gears."

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MasterChef cooks develop into fascinating characters. 

Your products should too. Give them depth that touches customers emotionally and strengthens your market position.

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