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Situation
Object+ develops and sells software for pre- and post-trade solutions in Clearings. Actual trading transactions take place at the Clearings, where screen traders enter an order (options, derivatives, futures), which is ultimately processed at the Clearing.
The company wanted to return to the FIA exchanges in Europe and the US. With the opening of an office in Chicago, the company aims to be closer to the many Clearings. In Chicago, there are over 30 Clearings; for comparison, the Netherlands has 3 or 4.
Issue
To make a good impression, it was necessary to give the styling a significant upgrade. This included an eye-catching presentation display for visits to the FIA exchanges in the UK and US. The old design and marketing materials were insufficient to appear reliable and to entice for a software test.
M. van Aalderen, Director at Object+:
"I am very satisfied with the collaboration with you. The most important thing at a fair like the IDX is that we are seen again, and this has been successful with the striking wall. The first part is indeed ready, and the next step will be the website."
Approach
First, we developed a new logo. It reflects the uniqueness of the software; it is built from simple basic elements, making it more flexible than competitors' software.
From the new logo, the styling was extended to the corporate identity. And we started developing the trade show display.
And an invitation for all relations
Result
The trade show display refers to the Dutch roots. For the Dutch, it may seem cliché, but Rembrandt van Rijn is extremely popular abroad. The design is elegantly executed: it is backlit through the canvas from the background. The invitation for the fair fits entirely into this style.
The account manager can once again proudly attend the FIA fair. Below is the booth in Chicago.
